What we know

The advertising industry is currently experiencing a significant boom within the realm of digital marketing. The dynamic potential for branding and product marketing on digital platforms has made online advertisement a preferred choice for companies. Today, Connected TV (CTV) advertising is one of the most dynamic and effective strategies that has emerged in digital advertisement.

Connected TV (CTV) advertising is escalating rapidly and poised to grow by 13.2% globally in 2023 to $25.9 billion, as per the article on Insider Intelligence.
According to the reports, CTV ad revenues will experience an annual compounded growth rate of 10.4% between 2023 and 2028.

In the US CTV advertising forecast calls for 21.2% growth in ad spending this year, 13.2% in Canada, and 9.5% in the UK.
As CTV advertising enables advertisers to extend their outreach beyond traditional linear TV, connecting with cord-cutters who opt for streaming entertainment. Within the CTV ecosystem, diverse opportunities exist for ad placements, spanning across content such as TV shows, Movies, Apps, Channels, Live streams and more.

Let's gain some more insights on the immense advantages CTV Ads have to offer

Advantages of Advertising on Connected TV

1. Precise Targeting
Connected TV offers a level of targeting precision that’s the game-changer. Advertisers can tailor their content based on the basis of channels, user cohorts, time of day and much more. This ensures your advertisement reaches the right audience, at the right time, with content that truly resonates.

2. Higher Brand Recall
Studies have shown that CTV often leads to higher brand and ad recall, partly due to the fact that many CTV ads are unskippable. This dynamic medium empowers advertisers to forge meaningful connections with their target audience, leaving a lasting & impactful impression.

Research conducted on CTV Brand & Ad Recall res -

59% of advertisers said investing in CTV advertising raised their brand awareness.

49% increase in brand engagement, including website and store visit & 25% higher conversion rate

3. Eradicating Ad Fatigue
Connected TV offers a streamlined viewing experience, reducing ad frequency compared to traditional television. This means your message stands out, capturing attention without overwhelming viewers with a barrage of ads.

4. Data-Driven Insights for Strategic Decisions
Advertisers gain access to analytics including ad impression, fill and completion rates, a first time feature for television advertisements.

5. Immersive & Interactive Content
Connected TV supports interactive ad formats, providing viewers with an engaging experience. This fosters a deeper connection between the audience and the brand, resulting in higher levels of engagement and brand recall. Take advantage by creating a combination of banner and video ads to increase campaign impact and brand awareness!

Possibilities of Advertising on Cloud TV Ads
Cloud TV as a Smart TV Operating System has a wide spectrum of possibilities for running similar ad campaigns and offering advertisers a platform to display and promote their ads/brands to millions of our users with relevant ads to user preferences, age groups, demographics and more. Cloud TV Channels consists of 300+ LIVE / FAST TV Channels and 100+ Apps in a much more significant and impactful way.

If you are an advertiser, who wants to display and promote your ads on a connected TV ecosystem, here’s how we can help you achieve the same.
Increase the reach and viewership: With 6 million unique users across India, Cloud TV gives your client brand the opportunity to engage with a diverse demographic and reach a wider audience.
Increase revenues: Advertisements on our platform are a more customized and cost-effective solution for any advertiser.
With our expertise and your ad content, we can help you advertise on connected TV and optimize your marketing efforts.

Reach out to us
contact@cloudtvos.com
www.cloudtvos.com

Research Source
https://www.insiderintelligence.com/content/connected-tv-ctv-ad-revenue-growth-what-s-behind-surge
https://www.eskimi.com/blog/ctv-statistics-and-trends