The year 2024 is poised to witness a major shift towards the prominence of ad-supported streaming platforms, globally. In India too, the prominence of digital infrastructure and internet penetration has steadily increased with the implementation of initiatives such as 'Digital India' and 'Make in India'.

Over the past few years, the streaming arena has experienced exponential growth, redefining how audiences consume content. As we step into this new era, it's becoming increasingly evident that ad-supported streaming services on CTVs are set to take center stage, revolutionizing the way we consume entertainment.

The Evolution of Streaming:

Streaming services have evolved remarkably from their inception. Initially, subscription-based models dominated the market by offering ad-free experiences in exchange for a monthly fee. However, today there’s a dynamic shift in people's preferences and they are tired of subscriptions, thus more ad-supported streaming platforms are growing.

The renowned data analysis hub, InsiderIntelligence, had released a report. Here's a graph showing the expected growth in the coming years –


Source: InsiderIntelligence

Strategic Partnerships and Ad Innovations:

Companies are collaborating with content creators to smoothly put ads in shows for a natural viewing experience. The improved ad-tech fosters interactive and personalized ads, tailoring advertisements based on user preferences, behavior, and demographics

Content Quality and Original Programming:

By creating compelling, high-quality original content, ad-supported services are enticing viewers while offering an ad-based revenue model to sustain these productions. So platforms are investing heavily in original programming, competing head-to-head with subscription-based giants.

Potential of Cloud TV Ad Platform:

As a Smart TV Operating System, Cloud TV offers a vast array of opportunities for executing impactful ad campaigns and providing advertisers with a platform to showcase and endorse their ads/brands to millions of our users. Our targeted ads reach specific audience demographics, cohorts, and more. Cloud TV ecosystem comprises over 300 FAST/Live TV channels & 100+ apps. Our content-driven UI maximizes ad impacts, thereby significantly increased content views, app downloads, streaming, and subscriptions."

Conclusion:

As we navigate the ever-evolving realm of entertainment consumption, the year 2024 will mark a pivotal moment for ad-supported streaming platforms. Their exponential growth, fuelled by tech advancements, data-driven insights, and compelling content, will reshape the way we experience entertainment. By offering a diverse range of content, personalized experiences, and innovative ad strategies, ad-supported streaming services are set to captivate audiences and redefine the future of digital entertainment.

Reach out to us

If you are an advertiser, who wants to display and promote your ads on a connected TV ecosystem, here’s how we can help you achieve the same.

• • Increase the reach and viewership: With 6 million unique users across India, Cloud TV allows your client brand to engage with a diverse demographic and reach a wider audience.
• • Increase revenues: Advertisements on our platform are a more customized and cost-effective solution for any advertiser.
• • Leverage growth: With our expertise and your ad content, we can help you advertise on connected TV and optimize your marketing efforts.

Connect with our Cloud TV experts now:
contact@cloudtvos.com
www.cloudtvos.com