Mumbai | 15 MAR 2024 : The connected TV industry is booming with technological advancements, and everyone is curious about the ongoing transformation that promises to redefine the viewing experience.

One such groundbreaking development is the integration of News18’s popular channels into the Cloud TV ecosystem, marking a significant leap forward in the way news and entertainment are consumed on CTVs.

Cloud TV OS represents a fusion of cutting-edge cloud technology and user interface with the comfort of traditional television, offering a seamless and immersive viewing experience like never before. Its innovative solutions align with the evolving industry standards while harnessing the potential of the smart TV era. Cloud TV provides viewers with unparalleled access to a diverse range of content, in addition to content recommendations, official OTT apps available within the Cloud TV App Store, LIVE TV channels, on-demand shows, movies, and much more. The modern smart TV features also include a user-friendly interface, English & Hindi voice assistants, mobile remote app for enhanced control, effortless universal search and customizable user profiles.

Cloud TV users can now watch News18’s most viewed channels including News18 India, News18 Gujarati, News18 Bangla, News18 Bihar Jharkhand, News18 Tamil Nadu, News18 Kannada, News18 MP/ Chhattisgarh and News18 UP / Uttarakhand. Witness true journalism unfold with News18’s latest & trending global and local news delivered through their bouquet of multilingual channels.

Commenting on the development, Pranav Bakshi, Head - Video Strategy & Partnerships, Network18 said, "Our collaboration with Cloud TV marks another milestone in our journey towards enhancing viewer experience and expanding our reach. As we witness the rapid evolution of the media landscape, it's imperative for us to embrace innovative platforms to connect with our next gen audience. We are committed to strengthening our partnership with Cloud TV and look forward to enriching the viewing experience for our viewers."

Mr. Abhijeet Rajpurohit, the COO of Cloud TV expressed, “Globally, news is the highest consumed category & we aim to integrate all the leading content properties within Cloud TV’s ecosystem. Given News18’s reputation in the media industry, the collaboration will surely add value to our credibility & provide meaningful media coverage. At the same time, News18 will be able to tap into a larger Indian demographic & increase channel reach & viewership.”

The integration of Cloud TV OS into the News18 platform showcases the network's commitment to embracing technological innovation. The transition to a smart TV operating system streamlines processes and fosters seamless integration with other digital services, ensuring a cohesive and user-friendly experience for viewers.

By adopting Cloud TV OS, News18 demonstrates its forward-thinking approach to stay ahead of the curve in an ever-evolving media landscape. This integration represents a paradigm shift in the world of television, ushering in a new era of convenience and content interactivity. As viewers continue to demand more flexibility and customization in their entertainment choices, Cloud TV OS emerges as a game-changer that is poised to shape the future of television broadcasting. With News18 at the forefront of this technological revolution, the future of news and entertainment looks brighter and more captivating than ever before.

Stay tuned for more updates, as we continue to explore new collaborations, enhance features, and bring forth an unrivaled entertainment experience through smart Cloud TV OS.

Are you looking for the opportunity to expand your audience base, boost your app/channel reach, and generate greater revenue?

Reach out to us contact@cloudtvos.com or explore our dynamic website www.cloudtvos.com