From Concept to Creation: Inside the Innovation of India's first Smart TV Operating System

Blog | JULY 17, 2024

The rapidly advancing world of smart technology demands not just keeping pace but constantly pushing the boundaries of what's possible. This is the essence of our journey in creating a Smart TV Operating System in India, a revolutionary endeavor led by Cloud TV’s innovative spirit. As the first Indian brand to develop a customized smart television operating system, Cloud TV stands as a perfect, trend-setting example of the 'Make in India' initiative since its launch in 2017.

A Visionary Beginning The journey of Cloud TV’s Smart TV OS started with the intention of enabling Indian households to get the latest high-tech solutions at affordable prices. It was the pressing need for a locally-tailored working system for Indian TV manufacturers, brands & users that led to Cloud TV becoming a hub for innovation and partnerships.

With a mission to bring OTT content to larger screens, CloudWalker Streaming Technologies Pvt. Ltd. launched India’s first Smart TV Operating System under our brand name 'CloudWalker'. As Smart TVs were a new concept in the market, demand grew rapidly, leading many TV manufacturers to approach us to integrate our software into their devices.

Starting with a handful of manufacturers and brands initially, today we collaborate closely with the entire TV manufacturing ecosystem, empowering over 170 Smart TV brands and servicing 4 million devices across India. Our focus has been on catering to the low-hardware market and enabling manufacturers to introduce affordable Smart TVs. Our ecosystem encompasses the latest smart TV features, including 100+ apps and 250+ fast channels for a never-ending entertainment experience.

Continuous Innovation: Features and Partnerships From 2017, our product has continually evolved over the past half-decade, thanks to our team's relentless pursuit of self-improvement. A significant milestone was the introduction of Cloud TV OS 3.0, a robust platform that delivers an incredible VR experience. This version includes voice control capabilities, AI-powered recommendations, and other features that make accessing browsers easier and faster. The sustained success and advancements of our product are a testament to our team's dedication and innovation.

One of the most valuable facets of Cloud TV’s innovation strategy is the partnerships we have cultivated with leading content providers, streaming services, and other technology firms. These collaborations have been instrumental in developing Cloud TV’s current ecosystem, resulting in a wider array of choices for our customers. From enhancing the viewing experience to ensuring there’s always something new for one to watch, these partnerships significantly boost our value proposition and demonstrate our commitment to delivering superior experiences in every home.

Pioneering the 'Make in India' Initiative As the sole Indian OS brand among budget Smart TVs, Cloud TV has achieved significant success as a precursor to technological change. By adopting a home-based assembly and component sourcing approach, Cloud TV supports the nation's economy while regaining control over quality and accelerating the delivery of innovative products. These benefits of domestic manufacturing not only strengthen the country's position in the global IT technology market but also make advanced technology accessible to those who cannot afford to purchase a premium product, thanks to Cloud TV.

Looking Ahead: Shaping the Future of Smart TV In conclusion, Cloud TV’s journey, from its inception to developing India’s first Smart TV OS, exemplifies excellence, creativity, and a profound commitment to the people & economy of India. Through the 'Make in India' campaign and cutting-edge technology, Cloud TV stands out in the market as a pioneer, leading future innovations in smart TVs globally.



Reach out to us

If you are an advertiser, who wants to display and promote your ads on a connected TV ecosystem, here’s how we can help you achieve the same.

  • With 6 million unique users across India, Cloud TV allows your client brand to engage with a diverse demographic and reach a wider audience.
  • Advertisements on our platform are a more customized and cost-effective solution for any advertiser.
  • With our expertise and your ad content, we can help you advertise on connected TV and optimize your marketing efforts.


Connect with our Cloud TV experts now:
contact@cloudtvos.com
www.cloudtvos.com


Disclaimer

All 3rd party product names, logos, content, brand and other trademarks featured or referred to with Cloud TV are the property of their respective trademark holders. Android is a property of Google LLC. Due to continuous R&D, Cloud TV, partnered apps & content providers, features mentioned may vary from time to time, without prior notice.