Smart TV revolution: how connected home entertainment is transforming households
Mumbai | 10-Mar-2024 : Television has evolved far beyond its traditional role as a medium for broadcasting programs. With smart TVs, users can access streaming services, browse the internet, play games, and even control other smart home devices — all from the comfort of their living rooms. This convergence of entertainment and technology has turned the traditional television set into a multifunctional hub for home entertainment.
One of the key features driving the popularity of smart TVs is their connectivity. By connecting to the internet, these devices open up a world of entertainment for users.They can stream content from platforms like Prime Video, Disney+ Hotstar, Jio Cinema and more, giving them access to a vast library of movies, TV shows, web series, news, etc. Furthermore, these smart TVs support voice commands and seamless integration with virtual assistants, such as the Cloud TV Voice Assistant, available in both English and Hindi making it incredibly convenient for users to effortlessly discover content and enjoy.
Cloud TV’s Contribution :
Cloud TV, an Indian startup, drives innovation by developing a home-grown smart TV operating system. Our OS seamlessly aligns with evolving industry standards, maximizing the potential of the smart TV era.
If you are an advertiser, who wants to display and promote your ads on a connected TV ecosystem, here’s how we can help you achieve the same.
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Impact :
The impact of smart TVs extends beyond just entertainment. They are also transforming the way we interact with our homes. With built-in smart home integration, users can control lights, thermostats, security cameras, and other connected devices directly from their TV screen. This level of convenience and automation is reshaping the concept of the connected home, making everyday tasks more efficient and enjoyable.
Moreover, the rise of smart TVs is driving significant changes in the entertainment industry itself. Streaming services are now competing not only with traditional television networks but also with each other for a share of the growing smart TV audience. This competition is leading to an explosion of high-quality content and innovative features, further enhancing the appeal of smart TVs for consumers.
Growing Demand :
As the smart TV market is rapidly booming in India, so is the connected home entertainment market growing. The TV production industry is constantly innovating to deliver new features and improved user experiences, driving adoption, and fuelling further growth. This promises to further enhance the capabilities of smart TVs in the years to come.
Statistical Insights :
A renowned agency has shared industry-projected growth data for the India smart TV market, stating that the market size was valued at USD 9.88 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 16.7% from 2023 to 2030.
Conclusion :
Smart TVs are revolutionizing households by offering a seamless and immersive entertainment experience. From streaming movies and TV shows to controlling smart home devices, these devices are redefining the way we interact with our homes and consume content. As the connected home entertainment market continues to expand, smart TVs will undoubtedly play a central role in shaping the future of entertainment.
Research Source :
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Disclaimer
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