The partnership between TATA IPL and Jio Cinema has transformed cricket streaming, breaking records and thrilling fans worldwide in their last play. As we relish the ongoing 17th season of TATA IPL, let's explore how this collaboration aims to redefining the cricket viewing experience within connected TV audiences, in India.

Breaking Records & extending Global Reach: In the previous edition, TATA IPL with Jio Cinema shattered records, offering fans an unparalleled streaming experience at zero cost. From reaching new heights in content partnerships to fostering incredible engagement, this collaboration has captivated cricket audiences globally.

With a groundbreaking 51% surge in viewership & breaking all its previous records, this partnership opens up new horizons to both properties, fostering global reach while enabling fans worldwide to access matches anytime, anywhere, for free.

Enhanced Viewing Experience: TATA IPL and Jio Cinema prioritize enhancing the viewer experience through innovative features like 4K quality, multiple angles and real-time stats, engaging fans like never before.

The average time spent per viewer per match touched 57 minutes on the platform. JioCinema clocked over 1.47 billion video views & 250+ million downloads, recording the highest-ever opening weekend for the TATA IPL on digital space.

Tailored for a global audience, cricket enthusiasts can now enjoy matches in their preferred/native languages, as IPL offers commentary in 12 different languages, enhancing engagement for viewers worldwide.

Expanding into the CTV Ecosystem: Jio Cinema's availability across various smart TV ecosystems has significantly boosted viewership and engagement, especially in the CTV segment. With compatibility on platforms like Cloud TV OS, Android TV, Google TV, AppleTV, Tizen OS & more, this partnership has enabled both TATA IPL & Jio Cinema reach new heights, uniting cricket enthusiasts worldwide.

Continuing the Legacy: With TATA IPL live stream returning to Jio Cinema, the anticipation is high for another groundbreaking season. The partnership strives to surpass previous successes, providing an immersive cricket extravaganza tailored to diverse fan preferences, across the global diaspora, uniting fans in their shared passion for cricket and creating unforgettable experiences with each match. As the season kicks off, the nation eagerly anticipates witnessing which team emerges victorious and lifts the trophy this year!

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Research Source
https://www.storyboard18.com/quantum-brief/tata-ipl-2023-on-jiocinema-gets-a-record-breaking-147-crore-views-on-opening-weekend-6816.htm
https://timesofindia.indiatimes.com/technology/tech-news/ipl-2024-on-jiocinema-free-streaming-commentary-in-12-languages-and-all-that-has-changed-this-ipl-season/articleshow/108735036.cms
https://www.business-standard.com/cricket/ipl/jiocinema-sees-51-increase-in-first-day-viewership-figures-of-ipl-2024-124032300721_1.html