The article discusses Cloud TV's partnership with top Smart TV OEMs and brands in India to offer a seamless experience for end-users. Cloud TV's OS is currently used by various Smart TV brands, providing secure and tested software with easy licensing procedures. With a surge in demand for Smart TVs and OTT apps, Cloud TV's partnership aims to offer the best in-home entertainment to users with content recommendations, a universal search, and app and TV feature updates. The company also emphasizes its commitment to privacy and security, with user data secured within the borders of the country.