India, September 9, 2020: To create digital ecosystems for Smart TV entertainment in the country, Indian tech start-up Cloud TV brings intuitive & customised OS solutions for next-gen smart TVs. The state-of-the-art CERTIFIED solution is compatible with all Android-based OEM/ODMs, TV manufacturers and Smart TV brands. It also has a unified launcher and soon-to-be-launched Built-in Alexa, categorically designed to deliver rich and immersive digital entertainment experiences. Designed to facilitate total control over UI/UX development, the Cloud TV OS offers end-to-end customization possibilities for all Android-based Smart TVs.

The Cloud TV platform is equipped with a built-in, licensed App store with certified partnered apps. These include a mixed range of broadcasters, OTT players & Live channels including Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNXT, JioCinema, Eros Now, ALTBalaji, Hungama Play, Shemaroo, YuppTV, Movie Box, DocuBay, EpicOn, Bloomberg, The Quint, Home Veda, Aptoide & more. The ever-evolving UI/UX simplifies the process of embedding licensed apps by partnering with multiple app owners and making all certified apps available in a single store.

The Smart TV OS also brings multiple advantages including Customised Branded Launcher featuring strategic placement for the brand logo placement and colour customisations, launcher themes that can be tailored to any brand’s requirement for their Smart TV development.

The Smart TV OS comes pre-configured with a cutting-edge content discovery engine. The engine determines and curates thousands of hours of globally trending digital content like Movies, Trailers, TV shows, Documentaries, Music, Kids’ entertainment, Spiritual content and apps from legally licensed sources. All these are available on the internet on a Free, Premium or Freemium basis that can be easily viewed on the TV.

The Cloud TV also allows embedding any featured content directly on the home screen of the TV deep linked with popular content platforms and integration of Alexa for voice control. Additionally, its UX is built with intriguing features like Mobile Sharing, Navigation and Remote App, a Lifetime subscription to Movie Box app, OTA software updates, dedicated user profiles to add content to favourites, Smart Search and a dynamic menu bar for quick & easy navigation.

The Cloud TV OS allows greater customisation opportunities, partnered app hotkey integration on TV remote & more. Integrating Cloud TV OS involves easy, minimal & quick licensing procures with minimum hardware requirements and provides various marketing opportunities to use the “Certified Cloud TV badge and “Official Partnered App logos” in all marketing communications to compete in the industry. Cloud TV is a thoroughly secured and tested OS delivering smooth performance, marked by quality and innovation.

Mr. Jagdish Rajpurohit, President of Cloud TV said, “Indian Smart TV brands, OEM / ODM, TV Manufacturers, TV mainboard suppliers and Entertainment App partners, among others, are always looking to differentiate themselves from their peers while delivering superior offerings. Our ground-breaking, Certified Smart TV OS solution can support their mission with a boost of confidence and sharpen the edge of their marketing advantage. On the back of its best-in-class features, the unified Smart TV launcher promises to deliver rich and highly-immersive digital entertainment experiences to the new-age consumers in the country.”

Cloud TV OS is an innovation that can enable the Smart TV players in India to compete with confidence by freeing them from the hassle of embedding unlicensed software or apps into their product offerings. Within seven months of its launch, it has gained the trust of more than 30 Indian brands in the Indian TV Industry including Lloyd, T-Series, JVC, INTEX, CloudWalker, Hyundai, Skiodo, Beston, Dixon, Iconic, Alfa Vision, Sonex, Universal & more. Clearly, Cloud TV OS is India’s answer to Smart TV operating systems that have been designed specifically to cater to Indian OEM’s and audiences.